Empowerment & Sustainability

aroon duncanson

Posted on November 29 2017

Two of the main reasons why "Livin' the MAD Life" started is to help the female empowerment movement and provide sustainable fashion.

We live in a day and age where female empowerment is stronger than ever, and being a female run business, it is quite an important topic for us. Livin' the MAD Life wanted to create a brand that further pushed this movement, by providing fashion with a meaning. the artist, Megan Duncanson, has created her own unique line of symbols, each representing something different, whether it be strength, courage or love. So when you're out day to day doing the amazing things you do, our bag will be a reminder to stay strong, be courage and love yourself. 

Not only is female empowerment one of our main missions, but providing sustainable fashion is another major part of our brand. The fashion industry is the second largest polluter in the world, only behind the oil industry and it is only growing. In today's society the world now consumes around 80 billion pieces of clothing a year, which is up 400 percent from 20 years ago. We at Livin' the MAD Life, recognize the need for fashion pollution awareness. Which is why we use only thrifted and up-cycled products for our original purses and bags.

Although our limited edition and logo bags are not thrifted or up-cycled, they are works of art and each individually hand signed by the artist to make them more of a collectors piece, versus fast fashion. We hope to never see our collectible bags and purses in landfills, and want to spread the message of sustainable fashion.

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